Literature related to the awareness and adoption of e-banking is reviewed section 24 deals with the literature review of factors influencing the adoption of atms section 25 deals with that of internet banking, section 26 with that of credit cards and section 27 deals with that of mobile banking. Essays - largest database of quality sample essays and research papers on online banking literature review. Literature review (svignesh, 2014) this study aims at evaluating the service quality of internet banking (i-banking) services in india from customer’s perspective. Financial performance of retail banking in india introduction global economy is going financial performance of retail banking in india - literature review.
8 chapter 2 literature review 21 internet banking with the extensive technology innovation and telecommunications, we. Literature review of internet banking financial restructuring and its impact on corporate performance in india chapter – 2 literature review 21 financial.
On searching literature review we found different factor that encourages consumer to use and accept internet banking channel li et al (1999) argued that understanding of the internet channel, convenience, perceived accessibility, familiarity and utility are key factors that influenced the adoption of electronic banking by consumer. How and why individuals use internet banking a literature review of theoretical models of internet banking adoption at the individual level. Internet banking can help in building sound strategies as its impact on cost savings, revenue and satisfaction of customer is tremendous (gupta, 2008) e-banking influences business models of various banks, insurance companies, brokerage houses etc internet banking has changed the banking industry as well as banking relationships in a.
Literature review on internet banking page 63 24 national literature review rakesh h m & ramya t j (2014) in their research paper titled “a study on factors influencing consumer adoption of internet banking in india” tried to examine the factors that influence internet banking adoption.